The Marketing to Mission Blog

Nov 4

Thanks to All Service-based Businesses

As a service provider who only works with other service providers, I would like to highlight just how much I appreciate these hardworking...

Oct 2

What Can I Do When My Marketing Doesn’t Work?

As a marketing professional, I talk to all kinds of business owners. The most common kind, though, is the frustrated one. Small business...

Sep 13

Who Does Your Business Serve? Please Don’t Say Everyone

If you say that you serve everyone, then you don’t have an effective marketing strategy.

Aug 14

Marketing Invitations: How They Work for Social Media

I recently started defining marketing as an invitation . If you haven’t read that article yet, it will give you the big idea behind my...

Jul 17

Can My Assistant Manage Social Media for My Business?

Are you considering delegating social media management to your administrative assistant, virtual assistant, or receptionist?

Jun 21

Marketing is an Invitation

Marketing for your business works exactly like an invitation. Your marketing will invite an audience to experience something next.

May 14

How the Decision-Making Process Affects Marketing

Marketing is largely about showing people how you can solve a problem or improve their circumstances. To be effective, marketing has to pe

Apr 1

Content Ideas: What You Can’t Outsource

Small business owners are always looking for the best way to balance their time between marketing and running their business. If you’re...

Mar 11

Content Strategy: Lead with Ideas

Whether Content Marketing is your primary marketing strategy, or it plays a supporting role to other digital approaches, you will need a...