How to Make a Marketing Strategy: Part 1
What is strategy? If you’re a business owner, you probably feel like you need a marketing strategy. Perhaps you had a strategy when you...
top of page
The Marketing to Mission Blog
Search
Lauren Allegrezza
Apr 5, 2021
What is Marketing? Why your definition matters.
Have you ever really thought to yourself, "Well, what is marketing really?" Surely, I’m not the only one who obsessively overthinks terms...
Lauren Allegrezza
Mar 12, 2021
What is a Marketing Foundation and Why Is It Important?
Marketing is often overwhelming for small business owners. There are too many tactics, types of media, expert opinions, and industry...
Lauren Allegrezza
Mar 10, 2021
What is messaging and why do you need it for your small business marketing?
Messaging is a key part of your marketing strategy, and actually of your business as a whole. Messaging is the next step after developing...
Lauren Allegrezza
Mar 2, 2021
What is a Persona Journey and how does it help your marketing?
Now that you’ve created the main character of your story, it’s time to start mapping out the action! Prefer listening? Watch a video of...
Lauren Allegrezza
Jan 20, 2021
How a Persona Helps Your Marketing
If you read my previous blog post, Who plays the main character in your business story?, you now have a basic understanding of what a...
Lauren Allegrezza
Jan 11, 2021
Who plays the main character in your business story?
A persona is a helpful, and dare I say, an essential part of a marketing strategy for your small business.
Lauren Allegrezza
Dec 8, 2020
What Should My Goals Be For Social Media?
A few weeks ago I went live on Facebook to discuss how you can determine your objectives and goals based on your type of small business.
Lauren Allegrezza
Nov 12, 2020
How to Create Content for Your Social Media
One of the biggest changes you can make to improve your social media presence and make it easier to come up with content...
Lauren Allegrezza
Jul 15, 2020
Welcome to our new intern, Sarah!
To say that a lot has been going on recently (not only in this business, but in society as a whole, and in the lives of everyone) is an...
Lauren Allegrezza
Apr 24, 2020
Using video to connect with your audiences
One of the best ways that small business owners can continue to build relationships with their customers is through VIDEO.
Lauren Allegrezza
Mar 30, 2020
A quick win in digital marketing for your small business
If you're a small business owner or entrepreneur right now, you're probably in the process of closely evaluating your business,...
Lauren Allegrezza
Mar 20, 2020
My favorite resources for marketing and business
As a business owner or entrepreneur during these uncertain and delicate times, you may have found yourself in a place where you need to...
Melissa Nigro
Nov 27, 2019
How knowing the Lifetime Value (LTV) of Customers can help marketing for your small business
It’s common for small businesses to set a goal of acquiring more customers. But have you ever thought about the long-term value that each...
Melissa Nigro
Nov 22, 2019
4 ideas for what to post on your Instagram Story
To utilize the advantages of Instagram stories in marketing your business, it’s helpful to know what kind of content you should be posting.
Melissa Nigro
Nov 7, 2019
Getting Started with Instagram Stories
With over 500 million daily active users, Instagram is one of the top social media platforms used today for both personal and business...
Lauren Allegrezza
Sep 10, 2019
Social Starter #4: Everyday is a holiday!
Doesn't it feel like pretty much every day is a holiday? To me it does. Every day is a new "National Day of...[insert random food or...
Melissa Nigro
Aug 30, 2019
Micro-Influencers: The New Marketing Tool
Taking a big step away from traditional marketing, micro-influencer marketing highlights a new method of advertising. Although it may...
Lauren Allegrezza
Jun 28, 2019
3 ways to learn about your target audience
One of the key parts to any great marketing plan is having a really clear understanding of your target audience. You can create a fully...
Lauren Allegrezza
Jun 24, 2019
The BEST marketing is...
We're at Smart Move #23! This is actually my NUMBER ONE piece of marketing advice, so listen up! The best marketing is a great product....
bottom of page