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Lauren Allegrezza
Mar 2, 2021
What is a Persona Journey and how does it help your marketing?
Now that you’ve created the main character of your story, it’s time to start mapping out the action! Prefer listening? Watch a video of...
Lauren Allegrezza
Jan 20, 2021
How a Persona Helps Your Marketing
If you read my previous blog post, Who plays the main character in your business story?, you now have a basic understanding of what a...
Lauren Allegrezza
Jan 11, 2021
Who plays the main character in your business story?
A persona is a helpful, and dare I say, an essential part of a marketing strategy for your small business.
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